I N T R O D U C T I O N T O

A D V E R T I S I N G

Spring ‘24

Final Project

5/1/2024

Task: Working in teams, create a comprehensive advertising campaign for a real-world brand. Your team may choose any brand as your mock client.

Brand: e.l.f. Cosmetics

Final Creative Brief pdf: Click Here

F I N A L

D E L I V E R A B L E S

2

Digital Magazine Ads

1

OOH Kiosk Ad