Every Valentine’s Day, newly engaged couples celebrate forever. They talk about venues, vows, and whether they’re hyphenating last names. Experts say you’re supposed to align on the big stuff — kids, money, where to live. But while everyone’s drunk on love, no one’s asking the real question:
Are we cool with single-use plastic?
This Valentine’s Day, we’re stepping in, inviting recently engaged couples to an exclusive, fully hosted dinner at Barbetta, one of NYC’s most iconic Italian restaurants. Candlelight. Red wine. Romance. But before they’re seated, there’s one small formality: signing our “Prenup Against Plastic,” a cheeky agreement pledging to reduce single-use plastic in their relationship. Death do us part.
Hidden cameras capture the moment it clicks. The laughs. The side-eyes. The “wait… are we actually signing this thing?”
It works because we turn our Death to Plastic mission into a cultural ritual. Instead of preaching sustainability, we make it participatory. Instead of guilt, we give couples a story.
Love is eternal. Plastic isn’t.
Liquid Death will launch a social post inviting recently engaged couples to dine at Barbetta for Valentine’s Day
To start…
When the couple arrives, a Liquid Death officiant will give them a prenup to sign before they’re allowed to enter the restaurant.
(Click to view Prenup)
At the end of their dinner, the couple will receive a Liquid Death ratified certificate, signifying their commitment to each other and Death to Plastic.
